Thanks to fashion and music, pink continues its "cool phase" as a hip, strong, and androgynous color. From Elvis's 1955 Pink Cadillac to millennial pink and as a symbol of women's rights. Pink has always been an intense color of transition and social movement. Pink's popularity as a more gender-neutral color was catapulted by popular TV shows like Miami Vice where they wore pastels with pride! Some even say that pink is the most rock n' roll color that ever was. ![]() The Ramones, Pink Floyd, and hairbands galore. At the same time, men's fashion became simple and neutral, reflecting the uniforms of their recent military service." - īy the early 1980s, pink was officially mainstream and being embraced by males and specifically in the world of rock n' roll. The ideal housewife was now depicted dressed in frilly, colorful clothing. As women were pushed out of the workforce and back into the home, advertisers sought to feminize them. "Many believe pink began to be assigned to women as part of a post-World War II effort to reestablish traditional, Western gender roles. But only until the 1950s did it begin securing its iconic status as a female color due to post World War II advertising of the "boys are blue, girls are pink" scenario. In the mid-1920s, pink began its emergence in all forms of fashion. In the 1920s, pink was associated with flirtation.įlappers would dab rouge on and above their knees to draw the male gaze to their thighs. Soon, these brighter pinks went from luxury to being worn in the working class, mostly by prostitutes. By the 1900s, pink became a bit more mainstream and mass-produced, using cheaper dyes that resulted in more "garish" versions like hot pink and magentas. Pink was also associated with skin color, appropriating some of its first sensual undertones. ![]() Only when the military uniforms became darker in the late 1800s did the color become more associated with femininity. It was instead associated with little boys because it was a paler shade of red, which was associated with the military. ![]() This brilliant NYTimes piece showcases the lasting influence made by Madame de Pompadour in the fashion world.ĭuring that time, pink was not considered feminine. Madame de Pompadour, the chief mistress of Louis XV, loved the faint, powdery hues so much that they made a new shade for her in a delicate pink shade called rose Pompadour (cnn.com). In the mid-1700s, aristocrats wore wigs to represent class and luxury. Which makes sense, considering it’s rich – and rebellious – history. What was once considered a "girl's color" has transitioned its way through history and emerged as a potent disruptor, representing power, strength, and influence. Think the infamous Jackie O Chanel suit, Marilyn Monroe's Dress in Gentlemen Prefer Blondes, Elvis' Pink Cadillac, Barbie's dream house Mary Kay Cosmetics, The Pink Panther…the list goes on.
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